PHILOSOPHY - Gayeon Lee’s designs present an inviting and fresh point of view, modernising the free spirit for the girl who cherishes the intersection of art and fashion. Her vivid, youthful take on femininity is bold and unconventional. Lee has mastered a refined patchwork quality of construction and artistic detailing that all combine to transform a youthful silhouette into a work of art, elevating the wearer with spirited poise.
Gayeon completed the acclaimed MA Fashion Womenswear course at Central Saint Martins in 2013 under Professor Louise Wilson. Working in London and New York for several high-end labels including Marc Jacobs, Gayeon gained valuable experience and knowledge of the luxury market which led to the launch of her own label in 2015. Gayeon was chosen to collaborate with Swarovski for both the AW18 and SS18 seasons and also won the Vogue Talents award in 2016. Gayeon Lee has been showcasing her collection on the official schedule during London Fashion Week since 2018.
Swarovski Collective Award_ Collaboration Project for A/W18, 2018
Swarovski Collective Award_ Collaboration Project for S/S18, 2017
Vogue Italy / Vogue Talents for Asia, 2016
Swarovski x Conde Nast Award, 2016
SHOWS / PRESENTATIONS
AW21 London Fashion Week Presentation, London, UK | Sept 2021
SS20 London Fashion Week Presentation, London, UK | Sept 2019
AW19 London Fashion Week Presentation, London, UK | Feb 2019
SS19 London Fashion Week Presentation, London, UK | Sept 2018
SS18 Seoul Fashion Week Catwalk, Seoul, Korea | Sept 2017
SS16 Seoul Fashion Week Catwalk, Seoul, Korea | Sept 2015